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Health Education Research Advance Access published online on May 17, 2004
Health Education Research, doi:10.1093/her/cyg079
© 2004 by Oxford University Press
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Received May 8, 2003
Accepted November 3, 2003

Original article

Patient communication: a multidisciplinary approach using animated cartoons

Marie Leiner 1*, Gilbert Handal 1, Darryl Williams 2

1 Department of Pediatrics, Texas Tech University Health Sciences Center, El Paso, TX 79905, USA
2 Office of Border Health and the Hispanic Center of Excellence, Texas Tech University Health Sciences Center, El Paso, TX 79905, USA

* To whom correspondence should be addressed. E-mail: Mleiner{at}ttmcelp.ttuhsc.edu.


  Abstract

Communication is a major problem in the management of patients. Miscommunication occurs frequently in populations with low reading skills, illiteracy does not completely account for the observed low rates of recall of communicated information. Transmission of the message also plays an important role. Successful strategies to improve communication with patients include the use of videotapes, videotape modeling or cartoon illustrations. Do these products communicate effectively because they overcome illiteracy or because they also transmit a very clear message? Can good transmission of messages overcome illiteracy? In this study, we compared the effectiveness of a printed message about polio vaccinations with the same message converted into a production of animated cartoons using marketing and advertising techniques. The production that resulted from using this strategy showed that in the setting of this study, a well-designed animated cartoon is more effective in delivering a message than the same information provided in written instructional materials.


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