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Health Education Research, Vol. 16, No. 4, 507-508, August 2001
© 2001 Oxford University Press

LETTERS TO THE EDITOR

Response to Pasick

Matthew W. Kreuter and Celette Sugg Skinner1

Health Communication Research Laboratory, School of Public Health, St Louis University, St Louis, MO 63108 and
1 Department of Surgery, Duke University Medical Center and Prevention and Control Program, Duke University Comprehensive Cancer Center, Durham, NC 27710, USA

We appreciate Dr Pasick's and others' (Rimer, 2000Go) thoughtful responses to our Editorial (Kreuter and Skinner, 2000Go), and shared interest in arriving at common definitions for tailoring and targeting. Before addressing Dr Pasick's concerns specifically, we would like to call attention to the considerable common ground in our perspectives, as well as that shared with Dr Rimer. First, implicit in our Editorial and in the responses from Pasick and Rimer is endorsement of the health education truism that any program or educational . . . [Full Text of this Article]

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