Health Education Research, Vol. 15, No. 1, 1-4,
February 2000
© 2000 Oxford University Press
Editorial |
Tailoring: what's in a name?
Health Communication Research Laboratory, School of Public Health, St Louis University, St Louis, MO 63108, USA
Department of Surgery, Duke University Medical Center, and Prevention and Control Program, Duke University Comprehensive Cancer Center, Durham, NC 27710, USA
Health Education Research has taken a lead in publishing findings from the recent wave of studies reporting the effects of tailored health education interventions. However, in this journal and elsewhere, there has been considerable variation in what is meant by the descriptor `tailored'. As a growing number of health education researchers and practitioners have added the language of tailoring to their vocabulary and the possibility of tailoring to their repertoire of intervention methods, it is increasingly important that the field provide a clear definition for tailoring and seek to standardize related terminology.
We would like to suggest that tailoring be defined as follows:
Any combination of information or change strategies intended to reach one specific person, based on characteristics that are unique to that person, related to the outcome of interest, and have been derived from an individual assessment. (Kreuter et al., 1999aThis definition,b
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