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Health Education Research Advance Access published online on September 13, 2009
Health Education Research, doi:10.1093/her/cyp050
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© The Author 2009. Published by Oxford University Press. All rights reserved. For permissions, please email: journals.permissions@oxfordjournals.org

Impact of a campaign on the public's attitudes towards depression

Sandra Dietrich1,*, Roland Mergl1, Philine Freudenberg2, David Althaus3 and Ulrich Hegerl1

1 Klinik und Poliklinik für Psychiatrie und Psychotherapie, Universitätsklinikum Leipzig, Semmelweisstraße 10, D-04103 Leipzig, Germany
2 ReSource The Counselling Centre Ltd, Central, Hong Kong, China
3 Praxis am Gröbenbach, D-85221 Dachau, Germany

Correspondence to: * Correspondence to: S. Dietrich. Klinik und Poliklinik für Psychiatrie und Psychotherapie, Universitätsklinikum Leipzig, Semmelweisstraße 10, D-04103 Leipzig, Germany. E-mail: sandra.dietrich{at}medizin.uni-leipzig.de

A public campaign was launched in 2000 as part of the four-level community-based intervention ‘Nuremberg Alliance Against Depression’ (NAD) in Nuremberg, Germany. Evaluation results will be presented. A baseline survey was done before the campaign in Nuremberg and Wuerzburg (control region), two surveys followed 10 and 22 months after the implementation. Multiple regression analyses were performed, with time, place and the interaction of time and location as independent and the corresponding items as dependent variables. For the general population, the campaign was successful in creating awareness for the NAD. For persons who reported experience with depression and persons aware of the NAD, analyses showed positive desirable effects: more awareness of depression and the NAD. In addition, among those aware, more positive attitudes towards medication treatment and antidepressants developed and also ‘lack of self-discipline’ declined as causal explanation as did the notion ‘pull yourself together’ as treatment option. The campaign induced relevant changes mainly in persons aware of the NAD and persons who reported to have had experience with depression. The fact that many of the changes in the general population declined in the second year of the campaign, when activities were done with lower intensity, illustrates the need for permanent depression awareness action.

Received on January 21, 2009; accepted on August 18, 2009


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