Skip Navigation



Health Education Research Advance Access published online on June 3, 2008
Health Education Research, doi:10.1093/her/cyn031
This Article
Right arrow Full Text
Right arrow Full Text (PDF)
Right arrow E-letters: Submit a response
Right arrow Alert me when this article is cited
Right arrow Alert me when E-letters are posted
Right arrow Alert me if a correction is posted
Services
Right arrow Email this article to a friend
Right arrow Similar articles in this journal
Right arrow Similar articles in PubMed
Right arrow Alert me to new issues of the journal
Right arrow Add to My Personal Archive
Right arrow Download to citation manager
Right arrowRequest Permissions
Right arrow Disclaimer
Google Scholar
Right arrow Articles by Kim, P.
Right arrow Articles by Lee, Y. S.
PubMed
Right arrow PubMed Citation
Right arrow Articles by Kim, P.
Right arrow Articles by Lee, Y. S.
Social Bookmarking
Add to CiteULike   Add to Connotea   Add to Del.icio.us  
What's this?

© The Author 2008. Published by Oxford University Press. All rights reserved. For permissions, please email: journals.permissions@oxfordjournals.org

Effects of episodic variations in web-based avian influenza education: influence of fear and humor on perception, comprehension, retention and behavior

Paul Kim1,*, Piya Sorcar1, Sujung Um2, Heedoo Chung3 and Young Sung Lee4

1 School of Education, Stanford University, 520 Galvez Mall 3084, Stanford, CA 94305, USA
2 Teacher's College, Columbia University, 525 West 120th St. New York, NY 10027, USA
3 Medical Informatics Center, Seoul National University, 28 Yeongundong Chongro-Gu Seoul, Korea
4 Medical Research Information Center, Chungbuk National University, 12 Geashindong Hungduckgu, Chongju, Chungbuk Province, Korea

Correspondence to: * Correspondence to: P. Kim. E-mail: phkim{at}stanford.edu

In order to provide empirical evidence on the role of a web-based avian influenza (AI) education program for mass communication and also ultimately help young children learn and develop healthy behaviors against AI and all types of influenza, an education program with two episodic variations (i.e. fear and humor) has been developed and examined with 183 fifth-grade elementary students. A quasi-experimental design was employed to find potential differential effects on the context-specific risk perception, AI knowledge acquisition, retention and behavior. The study results reveal that the fear appealed AI web-based education program was much more effective than the humor-based program in improving risk perception and educating the students about healthy behaviors (i.e. against influenza infection). However, a significant behavior change or improvement of health practices was not apparent on the post-tests (i.e. 1 month after the treatment) in either episode of the program.

Received on March 8, 2007; accepted on April 29, 2008


Add to CiteULike CiteULike   Add to Connotea Connotea   Add to Del.icio.us Del.icio.us    What's this?




Disclaimer:
Please note that abstracts for content published before 1996 were created through digital scanning and may therefore not exactly replicate the text of the original print issues. All efforts have been made to ensure accuracy, but the Publisher will not be held responsible for any remaining inaccuracies. If you require any further clarification, please contact our Customer Services Department.