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Health Education Research, Vol. 6, No. 3, 373-385, 1991
© 1991 Oxford University Press

research-article

Recruiting school districts into a dissemination study

Robert M. Goodman, Dennis W. Smith1, Leonard Dawson2 and Allan Steckler2

Department of Health Promotion and Education, University of South Carolina
1Department of Health and Human Performance, University of Houston Texas
2Department of Health Behavior and Health Education, University of North Carolina Chapel Hill, North Carolina. USA

A case study was performed on 28 school districts that were being recruited for a randomized controlled study to disseminate tobacco prevention programs to North Carolina schools. The case study examined the recruitment process to understand why school districts chose to participate or decline inclusion in the randomized controlled dissemination study. To recruit school districts, the research team developed a five-step strategy of homework, priming the pump, making contact. holding a summit and establishing follow up. The districts that were recruited and entered the study completed a five-phase decision making process of legitimacy, information seeking, expressions of limitations, expressions of engagement and commitment. The study suggests that the recruitment strategy developed by the research team was influential in facilitating district decision makers through the five-phase process.


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