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Health Education Research, Vol. 6, No. 3, 307-311, 1991
© 1991 Oxford University Press

research-article

Assessments of personal and general risks of HIV and AIDS in Harare, Zimbabwe

Marian Pitts1, Moira Humphrey2 and Paul Wilson3

1Department of Sociology, Psychology and Social Work, Staffordshire Polytechnic Leek Road, Stoke on Trent ST4 2DF, UK
2Psychology Department, St Giles Medical Rehabilitation Centre Avondale, Harare, Zimbabwe
3AIDS Research Group, Polytechnic of East London Romford Road, London E15 4LZ, UK

This study examines the relationship between perceptions of personal risk and perceptions of general risk of HIV infection. It relates these perceptions to the likelihood of behavioural change, and to the health belief model. It is argued that as part of the education campaign concerning HIV and AIDS it is important to present images and messages which can be personalized by different sections of the community.


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