Skip Navigation

This Article
Right arrow Full Text (PDF)
Right arrow E-letters: Submit a response
Right arrow Alert me when this article is cited
Right arrow Alert me when E-letters are posted
Right arrow Alert me if a correction is posted
Services
Right arrow Email this article to a friend
Right arrow Similar articles in this journal
Right arrow Alert me to new issues of the journal
Right arrow Add to My Personal Archive
Right arrow Download to citation manager
Right arrowRequest Permissions
Right arrow Disclaimer
Google Scholar
Right arrow Articles by Trenkner, L. L.
Right arrow Articles by Potter, J.
Right arrow Search for Related Content
PubMed
Right arrow Articles by Trenkner, L. L.
Right arrow Articles by Potter, J.
Social Bookmarking
Add to CiteULike   Add to Connotea   Add to Del.icio.us  
What's this?

Health Education Research, Vol. 5, No. 4, 479-487, 1990
© 1990 Oxford University Press

research-article

Development of a scale using nutrition attitudes for audience segmentation

Leslie Lytle Trenkner, Brenda Rooney, K. Viswanath1, Judy Baxter, Patricia Elmer, John R. Finnegan, Karen Graves, James Hertog2, Rebecca Mullis3, Phyllis Pirie and John Potter

Division of Epidemiology, School of Public Health, University of Minnesota Minneapolis
1School of Journalism and Mass Communication, University of Minnesota Minneapolis
2University of Kentucky Lexington, Kentucky
3Centers for Disease Control Atlanta, Georgia, USA

This paper describes the development and psychometric evaluation of a scale using psychographics to segment an audience for a nutrition intervention. We used perceived benefits of and barriers to eating behavior change as the psychographic variables. We tested four versions of the scale in four separate and distinct samples using factor analysis as the method for defining the structure of each version of the scale. Cronbach alphas for the scales ranged from 0.64 to 0.87 for the benefit items and from 0.64 to 0.76 for the barrier items. The final version of the scale included 10 items measuring benefits and seven items measuring barriers, including several items that addressed perceived benefits of and barriers to eating a healthy diet to help prevent cancer. The final version of the scale, which was administered to 808 individuals, is presented. The scale has potential usefulness in several areas of interest to nutrition interventionists including market segmentation, designing and targeting intervention strategies, and applying theory to the measurement of eating behavior change.


Add to CiteULike CiteULike   Add to Connotea Connotea   Add to Del.icio.us Del.icio.us    What's this?


This article has been cited by other articles:


Home page
 Health Educ BehavHome page
J. P. Elder, G. X. Ayala, D. J. Slymen, E. M. Arredondo, and N. R. Campbell
Evaluating Psychosocial and Behavioral Mechanisms of Change in a Tailored Communication Intervention
Health Educ Behav, April 1, 2009; 36(2): 366 - 380.
[Abstract] [PDF]

Home page
 Health Education JournalHome page
A. Steptoe, S. Wijetunge, S. Doherty, and J. Wardle
Stages of change for dietary fat reduction: associations with food intake, decisional balance and motives for food choice
Health Education Journal, January 1, 1996; 55(1): 108 - 122.
[Abstract] [PDF]

Home page
 Communication ResearchHome page
K. VISWANATH, E. KAHN, J. R. FINNEGAN Jr., J. HERTOG, and J. D. POTTER
Motivation and the Knowledge Gap: Effects of a Campaign to Reduce Diet-Related Cancer Risk
Communication Research, August 1, 1993; 20(4): 546 - 563.
[Abstract]

Home page
 Health Educ BehavHome page
J. R. Finnegan, B. Rooney, K. Viswanath, P. Elmer, K. Graves, J. Baxter, J. Hertog, R. Mullis, and J. Potter
Process Evaluation of a Home-Based Program to Reduce Diet-Related Cancer Risk: The "WIN At Home Series"
Health Educ Behav, July 1, 1992; 19(2): 233 - 248.
[Abstract] [PDF]


Disclaimer: Please note that abstracts for content published before 1996 were created through digital scanning and may therefore not exactly replicate the text of the original print issues. All efforts have been made to ensure accuracy, but the Publisher will not be held responsible for any remaining inaccuracies. If you require any further clarification, please contact our Customer Services Department.