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Health Education Research, Vol. 5, No. 4, 409-420, 1990
© 1990 Oxford University Press

research-article

Increasing the consumption of dietary fiber: a decision theory analysis

David Brinberg and Marta L. Axelson1

Department of Marketing, The University at Albany Albany, NY 12222

This research project was designed to test the effectiveness of a behavioral alternative decision model as a tool to develop nutrition education materials—specifically, material directed toward increasing the consumption of dietary fiber. Two nutrition education approaches were compared: (1) a general brochure targeted toward the population at large, and (2) a tailored message designed for the specific dietary practices, preferences and perceptions of the individual. A pre-test-intervention-post-test design was used to compare these two educational approaches. A sample of 133 college students participated in this study. The treatment group that received the tailored messages showed a marginal increase in the consumption of dietary fiber when compared with the control group. In addition, individuals who received tailored messages were better able to recall nutrition information than those individuals in the control group. The implications for the use of this model to develop small-scale community level interventions are discussed.


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