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Health Education Research Advance Access originally published online on September 13, 2006
Health Education Research 2007 22(3):406-413; doi:10.1093/her/cyl093
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© 2006 The Author(s).
This is an Open Access article distributed under the terms of the Creative Commons Attribution Non-Commercial License (http://creativecommons.org/licenses/by-nc/2.0/uk/) which permits unrestricted non-commercial use, distribution, and reproduction in any medium, provided the original work is properly cited.

Twelve-month effects of Canada on the Move: a population-wide campaign to promote pedometer use and walking

CL Craig1,2,*, C Tudor-Locke1,3 and A Bauman4

1 Canadian Fitness and Lifestyle Research Institute, 201-185 Somerset Street West, Ottawa, Ontario, Canada K2P 0J2
2 Faculty of Applied Health Sciences, University of Waterloo, Waterloo, Ontario, Canada
3 Department of Exercise and Wellness, Arizona State University East, Mesa, 85212 AZ, USA
4 School of Public Health, University of Sydney, New South Wales 2006, Australia

* Correspondence to: C. L. Craig. E-mail: ccraig{at}cflri.ca

Canada on the Move is a national campaign to promote pedometer use and walking among adult Canadians. The purpose of this paper is to investigate the initiative's impact on sufficient walking, defined here as at least an hour daily in the week prior to the survey. Data were collected via the national Canadian Physical Activity Monitor's rolling monthly sample throughout 2004. Population prevalence rates of walking were compared using Bonferroni-adjusted confidence intervals. Correlates of sufficient walking were estimated using odds ratios adjusted for age, sex, income and education. Message recall and pedometer ownership were associated with increased odds of self-reported walking. There was evidence of a campaign effect on walking behavior independent of secular trends. The increased likelihood of sufficient walking suggests an ongoing role for nationally funded public awareness campaigns. The effectiveness of health promotion to increase walking may be enhanced by combining motivational health-related messages with the dissemination and adoption of an easy-to-use tool for self-monitoring purposes.

Received on March 28, 2006; accepted on July 17, 2006


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