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Health Education Research Advance Access originally published online on June 21, 2005
Health Education Research 2006 21(1):15-25; doi:10.1093/her/cyh040
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© The Author 2005. Published by Oxford University Press. All rights reserved. For permissions, please email: journals.permissions@oxfordjournals.org

Pilot study in the development of an Interactive Multimedia Learning Environment for sexual health interventions: a focus group approach

P. C. Goold1, S. Bustard2, E. Ferguson3,6, E. M. Carlin4, K. Neal5 and C. A. Bowman1

1 Department of Genitourinary Medicine, Nottingham City Hospital NHS Trust, Nottingham NG5 1PB, 2 Health Promotion, Nottingham City Primary Care Trust, Nottingham NG8 3EY, 3 Risk Analysis, Social Processes and Health Group, School of Psychology, University of Nottingham, Nottingham NG7 2RD, 4 Department of Genitourinary Medicine, King's Mill Hospital, Sherwood Forest Hospitals NHS Trust, Sutton in Ashfield NG17 4JL and 5 Division of Public Health Sciences, University of Nottingham, Nottingham NG7 2UH, UK

6 Correspondence to: E. Ferguson; E-mail: eamonn.ferguson{at}nottingham.ac.uk

In the UK there are high rates of sexually transmitted infections and unintended pregnancies amongst young people. There is limited and contradictory evidence that current sexual health education interventions are effective or that they improve access to appropriate sexual health services. This paper describes the outcome of focus group work with young people that was undertaken to inform the design of an Interactive Multimedia Learning Environment that incorporates message framing, intended for use in sexual health promotion. The focus group work addressed sexual attitudes, behaviour, risk perception, and knowledge of sexual health and sexual health services in Nottingham. The results provided new insights into young peoples' sexual behaviour, and their diversity of knowledge and beliefs. Common themes expressed regarding sexual health services included concerns about confidentiality, lack of confidence to access services and fear of the unknown. The results showed that while the adolescents are reasonably knowledgeable about infection, they do not know as much about the relevant services to treat it. This work emphasizes the need for user involvement throughout the design and development of a sexual health intervention, and will form the basis of the next part of the project.


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