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Health Education Research Advance Access originally published online on February 11, 2005
Health Education Research 2005 20(5):557-566; doi:10.1093/her/cyh015
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© The Author 2005. Published by Oxford University Press. All rights reserved. For permissions, please email: journals.permissions@oupjournals.org

One size fits all? Promoting condom use for sexually transmitted infection prevention among heterosexual young adults

Richard de Visser1,2

1 Faculty of Health Sciences, La Trobe University, Bundoora, Victoria 3086, Australia

2 Correspondence to: R. de Visser, Department of Psychology, University of Sussex, Falmer BN1 9QH, UK E-mail: R.De-Visser{at}sussex.ac.uk

The aims of this exploratory qualitative study were to increase our understanding of heterosexual young adults' knowledge and beliefs about sexually transmitted infections (STIs) other than HIV, to explore their beliefs about the factors that influence condom use for STI prevention, and to explore their ideas about how best to promote condom use for STI prevention. Data came from a qualitative study that used 11 group discussions with 53 heterosexual men and women aged 18–25. Respondents thought that STI infection and unplanned pregnancy were equally likely, but were less concerned about STIs than unplanned pregnancy. Respondents gave several reasons for their low levels of concern about STIs. They also suggested several means to promote condom use for STI prevention. They supported multi-faceted condom promotion campaigns, using multiple styles of communication and a variety of media. The range of suggestions given by participants suggests that rather than employing a ‘one size fits all’ strategy, a variety of different approaches are needed to promote condom use for STI prevention.


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