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Health Education Research, Vol. 2, No. 4, 361-371, 1987
© 1987 Oxford University Press

research-article

Using the theory of reasoned action to develop educational interventions: applications to illicit drug use

Martin Fishbein and Susan E. Middlestadt1

Institute of Communications Research IL 61820, USA
1Department of Advertising, University of Illinois at Champaign-Urbana IL 61820, USA

The present paper describes the theory of reasoned action and shows how it can be used to guide research into the determinants of different illicit drug use behaviors and serve as a framework for developing educational interventions directed at changing these behaviors. In illustrating the applicability of the theory in this behavioral domain, the necessity of tailoring one's intervention strategy to a given behavior in a given population is emphasized.


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