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Health Education Research, Vol. 2, No. 2, 81-91, 1987
© 1987 Oxford University Press

research-article

Relationships between health and fitness and the implications for health education

Douglas R. Eadie

Advertising Research Unit, Department of Marketing, University of Strathclyde 173 Cathedral Street, Glasgow G4 0RQ, UK

This paper outlines the main findings of an extensive exploratory study into people's views of the relationships between health and fitness. The research identified that health and fitness differ on at least six dimensions. Three areas of overlap are also examined. The implications are discussed separately for health and fitness, and then together in relation to health education. The paper concludes that health education should adopt a more positive educational approach which could be achieved by divorcing itself from the medical model and promoting the idea of emotional well-being.


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