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Health Education Research, Vol. 2, No. 2, 115-121, 1987
© 1987 Oxford University Press

research-article

Process evaluation of a community-based physical activity campaign: the Minnesota Heart Health Program experience

S.M. Blake1, R. W. Jeffery4, J.R. Finnegan, R. S. Crow, P.L. Pirie, K. R. Ringhofer2, J.R. Fruetel, C.J. Caspersen3 and M.B. Mittelmark

Division of Epidemiology, University of Minnesota, School of Public Health 611 Beacon St. S.E., Stadium Gate 27, Minneapolis, MN 55455, USA

Correspondence to: 1Present address: The American Red Cross, National Headquarters, Research Development and Marketing, Educational and Instructional Programs Division, 18th and E. Street, Washington, DC 20006, USA

Correspondence to: 2Present address: Hazelden Health Promotion Services, 1400 Park Avenue South, Minneapolis, MN 55404, USA

Correspondence to: 3Present address: Centers for Disease Control, Center for Health Promotion and Education, Division of Health Education, Behavioral Epidemiology and Evaluation Branch, Atlanta, GA 30333, USA

Correspondence to: 4To whom reprint requests should be sent

This paper is a process evaluation of a physical activity campaign which was part of a larger program intended to increase exercise behavior in a whole community. Five specific exercise opportunities were introduced and promoted in the community over a 3-month period. Their effectiveness was assessed in terms of community awareness and participation. Data derived from telephone surveys of randomly selected households and from direct observation of participation at the activities themselves showed that community awareness was highest for events offered to the entire population and heavily publicized. Participation, however, was highest for activities organized within existing formal organizations, such as worksites. It is concluded that a multifaceted approach to promoting exercise in entire communities can be effective in involving major segments of the population in exercise activities.


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