Skip Navigation

This Article
Right arrow FREE Full Text (PDF) Freely available
Right arrow E-letters: Submit a response
Right arrow Alert me when this article is cited
Right arrow Alert me when E-letters are posted
Right arrow Alert me if a correction is posted
Services
Right arrow Email this article to a friend
Right arrow Similar articles in this journal
Right arrow Similar articles in PubMed
Right arrow Alert me to new issues of the journal
Right arrow Add to My Personal Archive
Right arrow Download to citation manager
Right arrowRequest Permissions
Right arrow Disclaimer
Google Scholar
Right arrow Articles by Bouman, M.
Right arrow Articles by Kok, G.
Right arrow Search for Related Content
PubMed
Right arrow PubMed Citation
Right arrow Articles by Bouman, M.
Right arrow Articles by Kok, G.
Social Bookmarking
Add to CiteULike   Add to Connotea   Add to Del.icio.us  
What's this?

Health Education Research, Vol. 13, No. 4, 503-518, 1998
© 1998 Oxford University Press

other

Health education in television entertainment—Medisch Centrum West: a Dutch drama serial

Martine Bouman, Loes Maas1 and Gerjo Kok2

Department of Communication and Innovation Studies, Wageningen Agricultural University 6706 KN Wageningen
1Department of Sociology, Wageningen Agricultural University 6706 KN Wageningen
2Department of Health Education and Promotion, University of Maastricht PB 616, 6200 MD Maastricht, The Netherlands

World-wide a number of groups have sought ways to incorporate health messages into television entertainment like popular drama and soap serials. In the Netherlands, the Heart Foundation incorporated its cardiovascular health message in several episodes of a popular Dutch hospital serial called Medisch Centrum West. To obtain greater insight into the impact of this so-called ‘entertainment—education (E & E) strategy’, an evaluation study was carried out. Medisch Centrum West was both entertaining and informative at the same time. Although viewers were well aware that the programme included a health message, they did not find it intrusive to their enjoyment of the storyline. It was interesting to learn that fans were more tolerant and positive towards the E & E strategy than non-fans. Age, sex and education level explained only 5% of the variance.


Add to CiteULike CiteULike   Add to Connotea Connotea   Add to Del.icio.us Del.icio.us    What's this?


This article has been cited by other articles:


Home page
 Health Educ BehavHome page
L. J. Hinyard and M. W. Kreuter
Using Narrative Communication as a Tool for Health Behavior Change: A Conceptual, Theoretical, and Empirical Overview
Health Educ Behav, October 1, 2007; 34(5): 777 - 792.
[Abstract] [PDF]

Home page
 Health Educ BehavHome page
L. J. McDermott, J. B. Lowe, W. R. Stanton, and A. M. Clavarino
Suntans and Sun Protection in Australian Teen Media: 1999 to 2000
Health Educ Behav, August 1, 2005; 32(4): 504 - 513.
[Abstract] [PDF]

Home page
 Science CommunicationHome page
J. van Dijck
After the "Two Cultures": Toward a "(Multi)cultural" Practice of Science Communication
Science Communication, December 1, 2003; 25(2): 177 - 190.
[Abstract] [PDF]

Home page
 Journal of MacromarketingHome page
G. Hastings
Relational Paradigms in Social Marketing
Journal of Macromarketing, June 1, 2003; 23(1): 6 - 15.
[Abstract] [PDF]

Home page
 Health Education JournalHome page
G. Hastings, M. Stead, and A. M. MacKintosh
Rethinking drugs prevention: Radical thoughts from social marketing
Health Education Journal, January 1, 2002; 61(4): 347 - 364.
[Abstract] [PDF]


Disclaimer: Please note that abstracts for content published before 1996 were created through digital scanning and may therefore not exactly replicate the text of the original print issues. All efforts have been made to ensure accuracy, but the Publisher will not be held responsible for any remaining inaccuracies. If you require any further clarification, please contact our Customer Services Department.