Health Education Research, Vol. 13, No. 4, 491-501, 1998
© 1998 Oxford University Press
other |
Perceptions of fashion images from youth magazines: does a cigarette make a difference?
Department of Public Health Sciences Teviot Place, Edinburgh EH8 9AG, UK
1Research Unit for Health and Behavioural Change, Medical School, Edinburgh University Teviot Place, Edinburgh EH8 9AG, UK
This paper reports the findings of the first study which has investigated young people's perceptions of non-advertising smoking images in youth magazines. A self-completion questionnaire was administered to a total of 897 people from three age groups (12–13, 15–16 and 18–19 years). Respondents rated perfectly matched (other than the presence/absence of a cigarette) smoking and non-smoking pictures taken from youth and style magazines on a range of attributes. They also rated their self, ideal and socially desirable images on the same attributes. It was found that the presence of a cigarette affected how the pictures were rated and that the nature of this effect differed between pictures. In general, smoking images were rated as being more druggy, wild and depressed. In contrast the matched non-smoking images were rated as being more healthy, rich, nice, fashionable, slim and attractive. Smokers and non-smokers differentially rated themselves in the same way that they differentiated between smokers and non-smokers in the photographs. It is argued that these magazine images of smoking may be acting to reinforce smoking among young people.
CiteULike 
Connotea 
Del.icio.us What's this?
This article has been cited by other articles:
|
|
 |
|
  O. B J Carter, R. J Donovan, N. M Weller, and G. Jalleh Impact of smoking images in magazines on the smoking attitudes and intentions of youth: an experimental investigation Tob. Control, December 1, 2007; 16(6): 368 - 372. [Abstract] [Full Text] [PDF]
|
|
|
|
 |
|
 C. Werch The Behavior-Image Model: a paradigm for integrating prevention and health promotion in brief interventions Health Educ. Res., October 1, 2007; 22(5): 677 - 690. [Abstract] [Full Text] [PDF]
|
|
|
|
 |
|
 M. Williams What teenage girls write to agony aunts: Their relationships, perception, pressures and needs Health Education Journal, January 1, 2004; 63(4): 324 - 333. [Abstract] [PDF]
|
|
|
|
 |
|
 J. Rugkasa, B. Stewart-Knox, J. Sittlington, P. S. Abaunza, and M. P. Treacy Hard boys, attractive girls: expressions of gender in young people's conversations on smoking in Northern Ireland Health Promot. Int., December 1, 2003; 18(4): 307 - 314. [Abstract] [Full Text] [PDF]
|
|
|
|
|
|
N. A. Watson, J. P. Clarkson, R. J. Donovan, and B. Giles-Corti Filthy or fashionable? Young people's perceptions of smoking in the media Health Educ. Res., October 1, 2003; 18(5): 554 - 567. [Abstract] [Full Text] [PDF]
|
|
|
|
 |
|
 G. Hastings and M. Saren The Critical Contribution of Social Marketing: Theory and Application Marketing Theory, September 1, 2003; 3(3): 305 - 322. [Abstract] [PDF]
|
|
|
|
|
|
E. W. Plumridge, L. J. Fitzgerald, and G. M. Abel Performing coolness: smoking refusal and adolescent identities Health Educ. Res., April 1, 2002; 17(2): 167 - 179. [Abstract] [Full Text] [PDF]
|
|