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Health Education Research, Vol. 13, No. 2, 225-238, 1998
© 1998 Oxford University Press


research-article

A multiple case study of implementation in 10 local Project ASSIST coalitions in North Carolina

Michelle Crozier Kegler, Allan Steckler1, Sally Herndon Malek2 and Kenneth McLeroy

Department of Health Promotion Sciences, College of Public Health, University of Oklahoma Health Sciences Center Oklahoma City, OK 73190
1Department of Health Behavior and Health Education, School of Public Health, University of North Carolina Chapel Hill, NC 27599, USA
2Division of Adult Health Promotion, North Carolina Department of Environment, Health, and Natural Resources Raleigh, NC 27611, USA

Community health promotion relies heavily on coalitions to address a multitude of public health issues. In spite of their widespread use, there have been very few studies of coalitions at various stages of coalition development. The purpose of this study was to identify factors that facilitated or impeded coalition effectiveness in the implementation stage of coalition development. The research design was a multiple case study with cross-case comparisons. Each of the 10 local North Carolina Project ASSIST coalitions constituted a case. Data collection included: semi-structured interviews, observation, document review, and surveys of members and staff. Some of the major factors that facilitated implementation included: the ability of the coalition to provide its own vision, staff with the skills and time to work with the coalition, frequent and productive communication, cohesion or a sense of belonging on the coalition, and complexity of the coalition structure during the intervention phase. Barriers to effective implementation included: staff turnover and staff lacking community organization skills, dependence on the state-level staff during the planning phase and lack of member input into the action plan. Conflict contributed to staff turnover, reluctance to conduct certain activities and difficulty in recruiting members, all of which had implications for implementation.


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