Health Education Research, Vol. 13, No. 1, 25-32, 1998
© 1998 Oxford University Press
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Beliefs about alcohol, health locus of control, value for health and reported consumption in a representative population sample
University of Bristol 5 Priory Road, Bristol BS8 1TN
1Department of Psychology, University of Sheffield Sheffield S10 2UR
2Department of Psychology, University of the West of England Bristol BS16 2JP
3Health Promotion Wales, Ffyn-On-Las, IIex Close, Ty Glas Avenue, Cardiff CF4 5DZ, UK
The 1990 Health in Wales Survey measured beliefs about alcohol, health locus of control, value for health and weekly alcohol consumption in over 11 000 individuals. Only 4% of women and 14% of men drinking at dangerous levels considered their consumption likely to be harmful to their health. In addition, 19% of men and 27% of women who considered their level of consumption to be harmful to their health had increased their consumption within the previous year. Health locus of control explained only between 0.5 and 1% of the variance in consumption in women and men, respectively. The implications of these findings for health promotion initiatives are discussed.