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Health Education Research, Vol. 10, No. 3, 297-307, 1995
© 1995 Oxford University Press

research-article

Diffusion of an effective tobacco prevention program. Part II: evaluation of the adoption phase

Guy S. Parcel, Nancy M. O'Hara-Tompkins, Ronald B. Harrist1, Karen M. Basen-Engquist, Laura K. McCormick, Nell H. Gottlieb and Michael P. Eriksen2

Center for Health Promotion Research and Development Houston, TX 77225-9960
1Biometry Department, School of Public Health Houston, TX 77225-9960
2Centers for Disease Control, Office on Smoking and Health Atlanta, GA 30333, USA

This paper presents the results of theory-based intervention strategies to increase the adoption of a tobacco prevention program. The adoption intervention followed a series of dissemination intervention strategies targeted at 128 school districts in Texas. Informed by Social Cognitive Theory, the intervention provided opportunities for districts to learn about and model themselves after ‘successful’ school districts that had adopted the program, and to see the potential for social reinforcement through the knowledge that the program had the potential to have an important influence on students' lives. The proportion of districts in the Intervention condition that adopted the program was significantly greater than in the Comparison condition (P < 0.001). Stepwise logistic regression indicated that the variables most closely related to adoption among intervention districts were teacher attitudes toward the innovation and organizational considerations of administrators. Recommendations for the development of effective strategies for the diffusion of innovations are presented.


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