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Health Education Research, Vol. 10, No. 3, 257-266, 1995
© 1995 Oxford University Press

research-article

The Norwegian Mental Health Campaign in 1992. Part I: population penetration

V. Fønnebø and A. J. Søgaard

Institute of Community Medicine, Medicine and Health Building (MH) Breivika, N-9037 Tromsø, Norway

A fund-raising TV show was broadcast on one Sunday in Autumn 1992 by the Norwegian Broadcasting Cooperation, one of two TV channels covering the whole country. The 6 h show consisted of information on mental health problems and prevention intermingled with entertainment and reports of fund-raising activities. Newspapers, radio and TV had covered the forthcoming TV show extensively. The campaign is evaluated as a nationwide mass-media-based mental health campaign using a stratified random sample of 613 persons. Almost 94% were aware of the campaign, two-thirds had watched the pre-campaign TV programs and 62% followed the campaign day TV show. Nearly 70% had read about psychiatric disorders in connection with the campaign and 45% had discussed the campaign topic with others. Two-thirds made a financial contribution to the campaign, while 10% expressed some concern. The wide penetration of this campaign conveying that psychological problems are a normal part of living and that solutions can be found has put mental health issues on the cultural agenda, and perhaps contributed to a breakdown of taboos and stigma associated with mental health problems.


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