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Health Education Research, Vol. 1, No. 3, 195-201, 1986
© 1986 Oxford University Press

research-article

Adolescent smoking and opinion of cigarette

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Helen Potts1, Pam Gillies2,3 and Mike Herbert1

1Behavioural Sciences Unit, Department of Psychiatry
2Department of Community Medicine and Epidemiology, University of Nottingham Nottingham NG7 2HU, UK

Correspondence to: 3To whom reprint requests should be sent

In this study, 258 15-year-old school pupils were interviewed about their smoking behaviour and opinion of cigarette advertisements. More regular smokers than non-smokers held the view that the cigarette advertisements used in this study were exciting, interesting, eye-catching, glamorous and witty. A favourable opinion of advertisements was found to be significantly associated with adolescents' smoking. These findings provide some evidence to support the suggestion that cigarette advertisements may maintain smoking in adolescents by reinforcing a favourable attitude towards smoking.


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